Digital Marketing

Digital Marketing

What is Digital Marketing?

Digital marketing is the process of using digital technologies to promote or market products or services. It can be done through various digital channels such as search engines, websites, social media, email, and mobile apps with a key objective to reach out to potential and current customers, build customer relationships, and increase sales and revenue. The key components of digital marketing include Search Engine Optimization, Search Engine Marketing, Email Marketing, Affiliate Marketing, Content Marketing, Social Media Marketing, and more. 

Digital marketing is a data-driven process. Marketers use data to understand consumers’ wants and needs and then use digital channels to reach them. There is a constant need to test and adjust the campaigns to improve results in Digital marketing.

What is a Digital Marketing course?

A digital marketing course covers online marketing principles, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media marketing. A digital marketing certificate course is a comprehensive and structured course that may include assignments, tests, and a final exam, and a qualified instructor usually teaches it. 

Marketing schools and universities typically offer online digital marketing courses that are self-paced, meaning you can complete them at your own pace. Not only this, but a digital marketing course with a certificate also includes case studies, assignments, and capstone projects that help students apply the taught concepts in real-world scenarios. This benefits them in their jobs and businesses. Earning a digital marketing course certificate also enables you to get a job or placement in the digital marketing industry.

Jobs in digital marketing

Careers that may be pursued after completing a digital marketing course include digital marketing specialists, social media coordinators, online marketing managers, search engine optimization experts, and many more. 

Digital marketing jobs are in high demand as businesses focus on online and digital channels. As a result, there are many opportunities for those with the right skills and experience.

Digital marketing jobs can be found in various industries, including eCommerce, media, technology, and healthcare. There are also many freelance and contract opportunities available.

The most common roles in digital marketing include SEO specialists, content marketers, social media managers, and paid media specialists. However, many other roles contribute to the success of a digital marketing team, including copywriters, designers, web developers, and analysts.

The skills required for digital marketing jobs vary depending on the role, but some common skills are essential for all positions. These include strong writing and communication skills, analytical and research skills, and the ability to use various digital marketing tools and platforms.

What are the fundamentals of digital marketing?

The fundamentals of digital marketing include the use of online channels to promote and sell products or services. This can be done through various online activities such as creating a website, blog, or social media page. Additionally, digital marketing may also involve the use of paid online advertising, email marketing, and search engine optimization (SEO) strategies.

Some of the key fundamentals of digital marketing include:

1. Creating a strong and unique online presence: This involves creating a website that is both appealing and easy to navigate and using social media and other online tools to effectively promote your brand.

2. Developing targeted marketing campaigns: It is important to identify your target market and craft marketing messages that resonate with them.

3. Creating compelling and effective content: This includes both written and visual content that highlight your brand’s strengths and engage your target audience.

4. Analyzing data and metrics: Regularly tracking key metrics will help you understand what is working and what isn’t so that you can adjust your strategies accordingly.

Why should you pursue a Digital Marketing course?

The global digital advertising and marketing market, which was previously anticipated to be worth US$357.3 billion in 2020, is expected to increase at a CAGR of 14.9% from 2020 to 2027 and reach US$946.9 billion. The COVID-19 pandemic has compelled companies to minimize physical marketing activities, which has led to a significant increase in digital marketing activities. 

This is why you should pursue a digital marketing course:

  • Increase in Worldwide Digital Population: Global internet users are growing at an annual rate of nearly 5%, leading to an increase in the Digital population across the world. 

  • In-Demand Job: In 2021, LinkedIn lists Digital Marketing jobs among the top in-demand jobs based on Job listings. 

  • Plenty of Job Opportunities: In 2022, according to LinkedIn, there were 860,000 job openings for Digital Marketers globally.

  • Competitive Salaries: As per Glassdoor, An average salary package in the Digital Marketing domain is close to $100,000.

  • Multiple Career Paths: You can master various fields of Digital Marketing like Content marketing, Search Engine Marketing, Search Engine Optimization, Email Marketing, Influencer Marketing, etc., and become a versatile professional demanded by all employers today.

  • If all these reasons are good enough to secure a digital marketing career, then take the first step by applying for a digital marketing course. Enrolling in a program can get you skilled in content creation, digital advertising, or social media strategy.

Types of Digital Marketing courses

There are various types of digital marketing courses available to can choose from:


Full-Time Digital Marketing Courses

Part-Time Digital Marketing Courses

Online Digital Marketing Courses

Full-time digital marketing courses are full-fledged programs or courses that can run online or offline. The learner has to devote sufficient time to completing the course and earning a digital marketing certificate or degree. Such courses are available on Great Learning. 

Part-time digital marketing courses are for students, professionals, or executives who want to specialize in digital marketing and learn its concepts.  In these courses, the learner does not have to give their full attention to the course and can give partial attention to it instead. 

Online digital marketing courses can be part-time or full-time providing diplomas, certificates, or degrees in digital marketing from the comfort of your home. You can find these programs from premier institutes worldwide on platforms like Great Learning. 

Digital Marketing Course Syllabus

The Digital Marketing course syllabus should ideally include theoretical concepts and hands-on exercises based on those concepts. This helps learners become masters of digital marketing. Check out the topics included in a digital marketing course:

Core subjects/modules

Marketing fundamentals- An ideal module for learning about digital marketing. Students here learn basic marketing concepts and learn about crafting marketing strategies. 

Digital Marketing Framework- The module is designed to set the base of the students for learning the digital marketing framework.

Building Digital Footprint- The module will provide an overview of developing digital properties and using them for business. Learners will learn about various tools and their walkthroughs for an effective digital marketing strategy.

Performance marketing- The module is about paid marketing, its tools, and walkthroughs of tools. Social media marketing is a part of this module. 

Search Engine Optimization- The learners will be enlightened about Search Engine Optimization and its use for different purposes in digital marketing. 

Mobile marketing- In this module, the learners will understand mobile ecosystems and various marketing tools like WhatsApp, voice-based, SMS, and more. 

Content marketing- Learn the art of storytelling in this module and understand how content plays a significant role in the success of digital marketing efforts. 

Analytics- This is an important part of digital marketing to measure the results of what has been implemented in the digital marketing campaign. Learn various strategies based on analytics in this module.

Campaign management- The module will develop an understanding of planning and executing digital marketing campaigns and measuring them. 

Hands-on Sessions/projects

In every digital marketing program, a practical session or a capstone project is included to offer practical understanding to the learners. It might contain a case study, a real scenario, or an industry project. 

What are the prerequisites for pursuing a Digital Marketing Course?

Here is a prerequisite guide for the learners who want to learn digital marketing online:

  1. Minimum Education Requirements: A bachelor’s degree is required to get enrolled in a Digital marketing course. 
  2. Entrance Exams: There are no entrance exams for starting a digital marketing program. 
  3. Check the Course Details: Check out the digital marketing course details like fees, faculty, class timings, course duration, course contents, and certifications. 
  4. Complete a Fundamental Course in Digital Marketing (Suggestion): It is suggested to complete an introductory course in Digital Marketing that takes you through digital marketing basics. 
  5. Keep Yourself Updated: Read about the latest trends, tools, and updates in the digital marketing industry to keep yourself updated and be a good digital marketing specialist. 

What are the Roles and Responsibilities of a Digital Marketer?

A digital marketer is essential for running online marketing campaigns to promote products and services. Mentioned below are the primary responsibilities of a digital marketer:

Build/Optimize Growth Strategies: A digital marketer is responsible for developing and implementing growth strategies to help a company or brand increase its online presence and reach its target audience. This includes creating and managing digital marketing campaigns, developing and managing social media accounts, and creating and managing content across all digital channels.

Managing Digital Marketing Campaigns: A digital marketer is responsible for managing all aspects of a digital marketing campaign, from planning and execution to analysis and reporting. This includes developing campaign goals, target audiences, and strategies, creating and managing budgets, and monitoring and evaluating campaign performance.

Creating and Managing Social Media Accounts: A digital marketer is responsible for developing and managing social media accounts for a company or brand. This includes creating and posting content, engaging with followers, and monitoring and analyzing social media metrics.

Content Strategy: Design a content strategy to ensure an increase in traffic and Google rankings. A digital marketer creates and manages content across all digital channels. This includes developing content strategies and creating and curating content.


Search Engine Optimization and Marketing: A digital marketer brings business by attracting the target audience through website optimization or paid social media presence. SEO and SEM are important skills to target more audiences for digital marketing campaigns. 


Marketing Analytics: A digital marketer should also transform raw data into insights and report the analytical findings to the management.

What are the salaries offered in the Digital Marketing domain?

The Digital Marketing field offers several job roles for developing innovative Digital Marketing strategies. For every specific job role, the work sensibilities and pay scale differ. Let us look at the Digital Marketing salaries for different job roles:

Digital Marketing Manager 

Responsible for managing other online marketing functions. Here is the average pay of a DM manager 



Salary per year (Approx)

United States



₹ 7,10,000

United Kingdom





SGD 60,000


SEO manager

Ensures the organic growth of the company’s website through website optimization. Have a look at the average pay of an SEO manager:



Salary per year (Approx)

United States



₹ 5,00,000

United Kingdom







Content Strategist 

Responsible for creating and strategizing content to promote the brand and develop an audience. The average pay of a content strategist is:



Salary per year (Approx)

United States




United Kingdom





SGD 46800


Social Media Manager 

Responds to queries and generate campaigns on social media. The average pay of a social media manager is:



Salary per year (Approx)

United States




United Kingdom







The pay in the digital marketing domain varies as per the job role, region and experience level.

Why should you get a Digital Marketing Certificate?

Digital marketing has become the need of the hour. As more customers are moving online to make a purchase, companies require more employees for the industry. To take advantage of the available job openings, one should get a digital marketing certificate to start a career in the digital marketing industry. 

Let us look at why getting a Digital Marketing Certificate:

Improves your CV: Digital marketing course online with a certificate is an add-on, adding value to your CV. It provides a great kickstart to your career and lands you many job opportunities. 

Therefore, consider adding a certificate to your resume to keep pace with the digital marketing industry’s growth. Join the best online digital marketing courses in India to excel in your career.

Keep up with the latest trends in the industry: A digital marketing certificate helps you keep up with the latest trends in the industry, and makes you more knowledgeable about digital marketing tools and strategies.

Help you land a job: A digital marketing certificate can help you land a job in the digital marketing field. Many employers prefer to hire candidates with some training in digital marketing, and a certificate that can show they have the necessary skills. A digital marketing certificate can help you advance your career by allowing you to take on more responsibility or move into a higher-level position.

Which skills will you learn with the digital marketing programs?

Great learning digital marketing programs make you well equipped with all the necessary skills required to have as a digital marketing professional:


  • Data Analytics and Insights to implement and embellish digital marketing strategies constantly. 
  • Social Media Marketing to focus on improving brand awareness and engagement on social media platforms. 
  • Email marketing tools, tactics, and automation techniques 
  • Content marketing techniques to allure the target audience and build up a list of leads for the business. 
  • Mobile Marketing skills to manage the dynamic mobile marketing space.
  • SEO and SEM skills, which are essential for any digital marketing campaign’s success. 


Study digital marketing to gain above mentioned skills and get a good job post completion of the program.

How do we stand out among other Digital Marketing Courses?

Curriqula Digital Marketing Course stands out amongst all because of the following features:

One of the World’s Most Comprehensive Digital Marketing Programs

Focus on all the Digital Marketing topics and tools like Facebook Ads, Google Ads, Analytics, Mobile marketing, and more. 

Hands-on Learning

Our Digital Marketing programs are supported by case studies, quizzes, and assignments, offering a hands-on experience to the learners. The learners are allowed to build a digital property that helps them showcase their knowledge and experience in the real world.

Live Personalized Mentorship 

Live personalized mentorship from industry experts to discuss doubts and case studies related to Digital Marketing topics. 

Dedicated Career Services

These programs allow learners to participate in offline and online hiring events, resume workshops, and skill assessment tests to become job-ready.


World-class Faculty 

Get taught by the faculties from world-class institutions and industry mentors from leading business organizations. 

What are the objectives of Digital Marketing?

These are some main objectives of digital marketing:

Lead Generation 
The lead pipeline is crucial for running a business. Digital marketing helps you obtain high-quality leads for the company. 

Brand Awareness 
Digital marketing is used to enhance brand awareness. Businesses spread awareness about their existence in the market and get prospective customers.

Make Revenue 
Businesses use digital marketing to increase their revenues.

Promotion of Products and Services 
Most companies are spending a substantial amount on it as it’s easier to reach customers through digital media nowadays.

Customer Engagement 
The social media posts, catchy search engine advertisements, and personalized emails are all used to catch the customers’ attention towards the brand. 

Improved User Experience 
Marketing professionals use digital marketing techniques to enhance the user experience on your website.

Growth of the Digital Marketing Industry

In the past few years, the digital marketing industry has been growing. The global digital advertising and marketing market was estimated at $350 billion in 2020 and is projected to reach $786.2 billion by 2026. This is mainly because of the increasing popularity of the internet and the growing number of people using it. 

In the United States, the digital marketing industry is expected to grow from $48.4 billion in 2019 to $160.4 billion by 2023, at a CAGR of 27.6% during the forecast period. This growth is attributed to businesses’ increasing use of digital marketing techniques, the growing use of smartphones and other connected devices, and the increasing number of internet users.

In Europe, the digital marketing industry is expected to grow from €34.1 billion in 2019 to €114.4 billion by 2023, at a CAGR of 27.7% during the forecast period. This growth is attributed to businesses’ increasing adoption of digital marketing techniques.

In Asia-Pacific (APAC), the digital marketing industry is expected to grow from $41.1 billion in 2019 to $135.8 billion by 2023, at a CAGR of 27.8% during the forecast period. 

In the Middle East and Africa (MEA), the digital marketing industry is expected to grow from $5.9 billion in 2019 to $19.6 billion by 2023 during the forecast period. 


With more people using the internet, there is a greater need for companies to market their products and services online. This has increased the number of digital marketing agencies set up. The internet has become an essential tool for companies worldwide and an indispensable part of their marketing strategy. Almost 63% of businesses have increased their digital marketing budgets recently. 

The compound annual growth rate of digital marketing from 2020-2026 is projected at 9%. Nowadays, 55% of marketing is digital. The total digital advertising spending in 2021 was $436 billion, versus offline advertising at $196 billion.

These trends show the growing demand for digital marketing in these years and how important it will be in the future.

Who should enroll for a Digital Marketing Course?

Usually, a good candidate for a career in digital marketing is anyone who is an analytical thinker and problem solver who has excellent communication skills and is attracted to digital developments.

Students – Digital marketing has taken on the status of a separate subject, and therefore students from any education can continue their careers through Digital Marketing courses.

Professionals – Digital marketing for business professionals is a way to raise the career ladder. By completing the Digital Marketing course, professionals can grow and get one step closer to promotion.

Entrepreneurs / Business Owners – Every business owner needs to promote their brand through a variety of marketing strategies. As the marketing sector upgrades the digital domain, business owners can benefit greatly from learning digital marketing to stimulate business growth.

In addition, individuals seeking a career transition in marketing can also take digital marketing courses. For example, IT professionals who want to move to market management roles can learn digital marketing. Not only will it change their resume, but it will make them more attractive to potential employers.

Why it is the best course in Digital Marketing?

The best digital marketing course is the one that includes the following:


  • Comprehensive curriculum

  • Lectures from industry experts and top-notch faculty

  • Provides career support

  • Provides enough exposure to hands-on projects

  • Access to personalized guidance from mentors

  • Successful career transitions

  • Offers degrees or certificates from highly renowned universities

Curriqula offers several Digital Marketing programs, either degree or certificate programs.  Different top-notch universities and institutions specially design these programs for learners to boost their careers in Digital Marketing.

Digital marketing for freshers and beginners

There are many reasons to join a digital marketing course for freshers. It’s one of the most versatile career paths you can choose. Digital marketing skills can be used in a huge variety of industries and job roles. So, whether you’re looking to start your own business or want to find a job in a different field, digital marketing skills will give you the edge you need. And finally, digital marketing is a great way to stay up to date on the latest trends and technologies.

How to choose a Digital Marketing course?

Choosing a digital marketing course can be tricky as there are a lot of different courses out there, and it can take a lot of work to know which one is right for you. 

Determine your goals: The best way to determine which course is right for you is to decide what your goals are—do you want to learn how to set up and run social media campaigns? Or do you want to learn how to create and optimize website content? Once you know your goals, you can start looking at different courses and comparing them to see which one will help you best achieve them.

Type of course: The course type is the most important factor to consider. There are many different types of digital marketing courses available, so you must make sure you choose one that’s right for you. For example, if you want to learn how to use social media for marketing your business, you’ll need to find a course that covers that topic.

Length and duration of the course: The length of the course is also an important factor. You’ll want to make sure you choose a course that’s long enough to give you the knowledge and skills you need but not so long that you get bored.

Specialization in Digital Marketing Programs

Digital marketing courses generally include all the relevant topics necessary to gain expertise in digital marketing. However, if you want to specialize in a particular area or topic, you can take courses focusing on the topic you are interested in.

For example, you can choose a course based on social media marketing if you want to learn it. Similarly, there are courses based explicitly on email marketing, search engine marketing, content marketing, and several other topics in digital marketing. 

Here are the different digital marketing courses to specialize in a particular area:

  • SEO: Search Engine Optimization courses help you understand SEO’s basics and how it works. There are courses for SEO like SEO strategies, SEO basics, and SEO for beginners that allow you to master SEO skills. 

  • Content marketing: In Content marketing courses, the learner can understand user behaviour and how to use appropriate content to make the most of digital marketing campaigns. You can start learning content marketing with Content marketing basics courses and then move towards advanced digital marketing courses for better understanding.

    • Search Engine Marketing: Learn about paid ads, Google Ads, and Pay Per Click techniques in search engine marketing. These courses on SEM basics will help learners to understand the concept behind paid advertising.


    • Affiliate Marketing: These courses will help you emerge as an affiliate marketer and form a base for you to understand the idea behind this advertising concept. Learn from the introductory affiliate marketing courses and then get practical knowledge from the strategic digital marketing courses to understand it in detail. 


    • Marketing Analytics: Knowing how your content is assisting the business in generating sales and how consumers respond to it are key components of becoming an expert in digital marketing. By taking a marketing analytics course, you can better comprehend all the technical facets of marketing and learn how to track this information to enhance or create new ad campaigns.


    • Video marketing: Video marketing is one of the most powerful marketing tools available to businesses and individuals. It allows you to connect with your audience on a personal level, engagingly tell your story, and build trust and credibility. Most people don’t know how to produce quality videos that achieve their marketing goals. Video Marketing courses will teach you everything you need to know about planning, shooting, and editing high-quality videos that get results.


    • Social Media Marketing: Social Media Marketing course in digital marketing is one of the most popular courses among students. It helps students understand how social media marketing works and how it can improve businesses. The course covers all aspects of social media marketing, such as creating and managing social media accounts, creating content, and driving traffic to a website.


    • Email marketing: Email marketing is a form of direct marketing that uses electronic mail to communicate commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Email marketing is one of the most cost-effective marketing tools available. It is easy to manage, gives you complete control, and allows you to establish direct contact with your customers. Build customer loyalty and increase sales by email marketing with AWeber.

Study Digital Marketing in India and Abroad

In India and abroad, you can study digital marketing through free digital marketing courses, blogs, videos, podcasts, and digital marketing certificate courses. 

Study Digital Marketing in India

In India, you can join any institute offering a digital marketing course in Delhi, Mumbai, Hyderabad, Bangalore, or other cities. 

Digital Marketing course in Bangalore

Digital Marketing is an evergreen field and a good career choice for students who wish to make a career in marketing.  You can find the best digital marketing courses in Bangalore because it’s a hub for startups, and the demand for digital marketing professionals is high in Bangalore. Digital marketing courses in Bangalore provide students with a strong foundation in all areas of digital marketing, from online advertising, social media, and website design to content and search engine optimization.

Digital Marketing course in Mumbai

Several institutes offer Digital Marketing Courses in Mumbai. To choose the digital marketing course in Mumbai with placement, look for an institute that offers a combination of factors like the curriculum, placement partners, student reviews, accreditation, certificate, and more to choose the best digital marketing course in Mumbai.

Digital Marketing Certificate Courses in Mumbai are beneficial not only to students but also to working professionals. Working professionals can enhance their skills by taking up these courses. The courses offered by these institutes will help them understand the latest market trends and how to use them. This way, they will be able to update their knowledge and skills. You can choose the course that suits your requirements the best.

Digital marketing course in Pune

 It is worth doing a digital marketing course in Pune. The program will help you build a network of contacts in the industry that will improve your chances of building a successful career in digital marketing in Pune. There are top digital marketing courses in Pune that can help you in your career. However, it is advisable to research the institute and the program before enrolling.

Digital marketing course in Hyderabad

The demand for digital marketing in Hyderabad is increasing as more businesses recognise the importance of having an online presence. To stay ahead of the competition, businesses must utilize the latest digital marketing techniques and strategies. There are plenty of job opportunities for digital marketing in Hyderabad. Many companies are looking for digital marketing experts to help them with their online presence and marketing campaigns. Many digital marketing agencies in Hyderabad always seek talented individuals to join their teams. 

Digital marketing course in Gurgaon

Gurgaon is one of India’s most populous and economically developed cities in India. As a result, there is a large number of potential customers and businesses in Gurgaon that can benefit from digital marketing techniques. The city also has a relatively high number of Internet users, which makes it an ideal place to target potential customers with digital marketing campaigns. There are a lot of online digital marketing courses in Gurgaon that you can consider taking and benefiting from. 

Digital marketing course in Delhi

Digital marketing has a broad scope in Delhi, as it is the capital of India. There are many multinational companies located in Delhi, and they always need good digital marketing agencies. So, if you start your digital marketing agency in Delhi, you will never face any problems getting clients. Therefore, joining a digital marketing course in Delhi is a good idea.

Study Digital Marketing Abroad

Learners can also enrol in an online digital marketing course that can be done from anywhere in the world. The demand for digital marketing is accelerating across the globe. It is one of the reasons why digital marketing courses are at boom these days. The cost of digital marketing courses abroad is higher, but the quality of education plus the return on investment you make is relatively higher. 

Some of the institutes might demand the tests like IELTS and TOEFL, while some of them might take their tests. It depends on course to course what admission requirements they have.

Will I get career assistance services with the Digital Marketing courses?

Yes. Curriqula has partnered with 2300+ Hiring Partners that would help you ace the Digital Marketing interviews. By getting networking and career assistance from Curriqula, you can excel in your digital marketing career. 


With Curriqula, students can access Job Boards, Career Prep sessions, Career fairs and more to get their dream job. Learners from more than 170 countries have grown in their careers through Curriqula. Some top recruiters with GL Excelerate are IBM, Accenture, KPMG, Myntra, RBS, talent view, and more. Talk to the program advisor about career services while joining the program. 

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