GTM Strategy


Creating a go-to-market strategy is as important for established companies as it is for brand new entrepreneurial endeavors. In this article, you will learn more about the purpose of GTM strategies, encounter examples of them in action, and find out how to create one yourself.


go-to-market (GTM) strategy is a comprehensive plan businesses use to bring a new product or service to market. Designed to mitigate the risk inherent in the introduction of a new product, a typical GTM strategy includes target market profiles, a marketing plan, and a concrete sales and distribution strategy.


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